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Lisa's Logic (pubisher's editorial)
Salutations!
A warm welcome to our newest readers and a rowdy howdy to our regulars.
Its so wonderful to see you happy and smiling face!
I hope this Friday edition finds you having had a terrific week and
looking
forward
to a relaxing weekend.
I'm going to try and keep this editorial short, as we have
thunderboomers in
the area.
In this edition of TLHT, Bob Osgoodby discusses
Target Market. Great read,
so don't miss it.
I also finished writing a new review. Guess you'll have to read
it to see what
I reviewed this week!
Aussie John sent in a piece for our Sound Off section. See what John
has to say.
Well, I'd better go and let you get to reading your fav ezine.
Have a fantabulous weekend.
Toodles,
Publisher, The Left Handed Times
The Ezine with Personality! Contact me
P.S. Don't forget to have FAITH
in yourself!
Won't you take a moment and fill out your birthday for me? Fill out
the form and you'll get a Birthday greeting and a nice
gift from me.
Copyright 2005 Lisa A Reddell
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Your Article
Target Market By Bob Osgoodby
Identifying your
target market is one of the things you should have learned in Marketing 101,
no matter what school you attended. Many of us attend the "School of Hard
Knocks", and if you don't learn it there, you probably never will be
successful in your marketing efforts.
Now let's think
a little. Would you really try to sell summer clothing in the middle of the
winter? Not many people would. Why? There is little if any market for summer
clothes in the winter.
How about winter
coats in the Bahamas - sure an occasional "snow bird" might buy one, or a
Bahamian, who was traveling north. But to open a store that sold nothing but
winter clothing there should not be on the top of your priority list.
Why is the
answer to both of the above no? Simple - they don't match your target market. Your
target market should consist of people who not only need your product or
service, but also have the wherewithal to pay for it.
Does the
Internet have this same requirement? Sure - while the Internet is worldwide and
covers most of the globe, it is probably more important to find your target
market there than anyplace else.
Most places you
might advertise in don't have detailed demographics on their visitors or
readers. Some companies are trying to get this information, but it is a long uphill
battle as most people are unwilling to give out personal information on
the web.
This is one
instance where you have to use some common sense. While you may not have detailed
demographics available, there are some things you can do to sharpen the focus a bit.
If you were selling a health product geared toward older people, you can
automatically rule out the "kiddy sites" or ones that appeal to a young
crowd such as
the sites where you download free music.
Web Sites or
Newsletters that specialize in humor are normally a "no-no" as the grind of getting
two or three jokes out a day, will guarantee that they will publish some
that will offend somebody. It is also one of the least targeted. Don't get me
wrong here. Humor has its place as long as it is in good taste, is not offensive,
and is part of a publication that reaches a specific group.
So, using some
common sense, you identify either some web sites where you can place an ad, or
a newsletter that appears to cater to your potential client base.
The next step is
tracking your results. This is where many budding entrepreneurs miss the boat.
There are a number of ways to track where your inquiries are coming from.
Probably the easiest is to give an email address which is unique to that ad. If you
have your own domain, you most likely have unlimited aliases that all come to the
same email address. AOL gives you multiple email addresses, and if all else
fails, get yourself a supply of free email addresses.
You can also use
the web to help in your tracking. Designing a unique form, which sends you an
email for each ad someone responds to, is not an overwhelming task. You can build a
keyword right into the form, that the person filling it out will never see, that
lets you know exactly where they saw the ad.
Newsletters are
a good choice. If a newsletter has been around for awhile, and has a decent
number of subscribers, they are doing something right. If your ad is not pulling,
odds are either you are in the wrong target market, or have a crummy ad.
The first
mistake someone might make is confusing subscribers with potential customers. One
newsletter with 500,000 subscribers may produce minimal results, while another
with only a thousand or so, may produce a lot. Here is where you have to
determine if the newsletter you are considering is reaching your target market. If it
is, and you have a decent product or service, which is affordable to those you are
trying to reach, you will do business.
Bob Osgoodby
publishes the "Your Business" email newsletter and offers a
wide range of business support services including web
design and hosting, telemarketing, and valuable advertising
options. Visit his web site to subscribe
and place a Free Ad for
your business.
Staying with the same subject as the article in Monday's issue (the one
about Bartering),
I thought I'd do a
review of a cool program in which you can actually barter for products.
Products like:
Auto Responders
Website Hosting
Graphic Design
Copywriting
Ezine Advertising
And even Software
If you don't have the funds to purchase something you need, you just
post the service
or product you can offer for trade.
As the name implies, no money exchanges hands. DBC has a really cool
thing called Digi
Barter Bucks, or DBB for short. You earn DBB's three ways: 1) Refer people to your
referral link
2) Upgrade your account to seller
status & earn DBB's when other folks buy your products
with their DBB's.
3) Refer someone to this site and they sign up as a seller, you would
get 25 DBB instantly
deposited into your account Joining DBC is free of
charge. But, there is a 10% transaction free. For example, you
trade your item for someone elses, which costs you 100 DBB's. You spend
all 100 DBB's
on a product and have a balance of 0 DBB. You must also pay 10% of that
100 DBB in cash. Look at this way, you
get $100 worth of products for $10.
Upgrading ones account to reseller status has its advantages. By
upgrading, the 10% fee
is waived for life. You also earn 50 DBB's for every upgraded
referrals, instead of the usual
25. Lisa Note: I am
not a member of DBC. However, I have always thought this was a cool
way to get products that you need, without having to scrape up any cash
you don't have.
Have a program/product you'd like me to review?
Please use our contact
page.
No affiliate links
please.
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Feedback
Hello Lisa.
I wanted to tell you a little story about what I recently experienced
with 'bartering' that I thought your readers might also be interested
in reading.
This could also be included in your 'sound off' section as well. :o)
I read an Ad in your ezine recently, and when I visited the nominated
website, I noticed there were some errors on it. As part of my online
business, I offer a proof reading service, (http://proof-it-4.ne1.net),
so
I contacted the web mistress and told her of the errors for free. She
responded favorably and offered to give me a copy of her latest eBook
if I would check out her 8 page website AND proof read her eBook for
her. I accepted.
I proceeded to check her website out and sent her 6 emails, detailing
all of the changes that were necessary. She emailed me, thanking me
for my efforts and then advised me that she was changing the ENTIRE
website and it would be great if I could proof read it for her when she
had finished. She also provided the URL's for 4 more websites that she
had. Whoa Nelly!
I decided at this point to advise her that I felt I had been taken
advantage
of. No response and I am STILL waiting for a copy of her eBook! Guess
that
won't eventuate now and my efforts have been for nothing. Well, not
really
for nothing, because it taught me the valuable lesson that you so
correctly
mentioned in your article. Anyone wishing to use the 'barter system'
should
ensure BOTH parties gain from the exercise. It isn't always possible to
do a
dollar for dollar type barter, but something for nothing ISN'T a good
barter!
Thanks Lisa for your timely article. I will continue to do as I have
been
doing with regards to bartering. I will just be a little more careful
from now on.
Send in your profile and see it right here! Profile
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The Left Handed Times C/O
Lisa Reddell
Reddell Marketing
1825 South 375th Street West
Cheney, Kansas USA 67025
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